Consumer Insights · Analytics · Strategy
Senior consumer insights and analytics expertise — without the hire, the headcount, or the overhead.
The problem
What Brainnov is
Senior brain.
Zero headcount commitment.
I'm Mohamed — 15+ years across Nielsen, PepsiCo, and WPP. I embed inside your team, run the work at a senior level, and when the engagement ends, I leave. Clean. No severance. No offboarding. No overhead lingering on your books.
How it works
What I do
Quant and qual research built around the actual business question. Surveys, trackers, segmentations, shopper studies. Not just data — a point of view on what it means.
Making sense of your data so marketing decisions aren't gut calls. Campaign measurement, ROI analysis, dashboards built for action — not just reporting.
Insights don't stop at the finding. I connect the dots to brand strategy, messaging, and where you play next. The work ends with a recommendation, not a slide.
Concept testing, pipeline validation, consumer reaction to new ideas — before you spend on development. Honest reads, not confirmation bias.
Who this is for
Mid-size CPG & consumer brands
You need senior insights horsepower but can't justify a full-time hire right now.
Teams in transition
Between insight leads, restructuring, or scaling fast — work that can't wait for a hire.
Agencies needing depth
You have the client. You need embedded research credibility on the engagement.
Challenger brands
Making your first serious investment in consumer understanding. Do it right.
Why not a full-time hire?
| Full-time hire | Big agency | Brainnov | |
|---|---|---|---|
| Time to start | 3–6 month search | RFP + onboarding | Ready when you are |
| Who does the work | One person, ramp-up time | Junior staff, senior billing | Senior throughout |
| Commitment | Salary + benefits + severance risk | Long retainer contracts | Engagement only, then done |
| True cost | $180K+ fully loaded | You fund their overhead | You pay for the work |
Background
15+ years inside the brands and agencies that shape CPG. Brand and agency side — which means I understand what clients actually need and how research firms actually work.
That combination is rarer than it sounds. And it's why the work lands.
About
Founder, Brainnov
More about Mohamed coming soon.
In the meantime, reach out directly — a straight conversation is always the best introduction.